Fortune Life Strengthens Support for Student-Athletes Through Pinoyliga - The Big Dance 2026 Partnership

Beyond the competition and championship celebrations of Pinoyliga: The Big Dance 2026, Fortune Life Insurance Company brought its commitment to the student-athlete community closer to the court as the tournament’s Co-Presentor.

Through its partnership with the Pinoyliga Cup, Fortune Life provided Insurance coverage to participating athletes, valid throughout the entire month of the tournament, giving them an added layer of protection as they competed.

The partnership reflected Fortune Life’s mission to extend its services to the student-athlete sector, with Pinoyliga Cup serving as a platform that brings established collegiate basketball programs from across the country together on one stage.

“This partnership reflects our continuing mission to provide financial security and protection especially to our Young Filipino Athletes,” said Ms. Floreda Constantino, Assistant Vice President of Corporate Communications of Fortune Life Insurance Company.

Fortune Life also engaged with the tournament community through booth setups, giveaways, and special raffle activities in collaboration with Plethora Trading Corporation. During selected game days, attendees had the chance to win various merchandise and home appliances.

The activations provided Fortune Life an opportunity to connect with athletes and fans while reinforcing its commitment to supporting young Filipinos both on and beyond the court.

The partnership between Fortune Life and Pinoyliga Cup highlighted the growing collaboration between the sports and insurance sectors, promoting greater protection and preparedness for student-athletes while they pursue their passion and compete at the highest level.